Do you ever scroll through your social media feed and see a post promoting a product, or receive an email from a business about their services? That’s content marketing!
Using a number of different methods to distribute useful content such as social media posts, blogs, newsletters, emails and more to reach potential customers, content marketing can be an incredible marketing tool when done correctly and consistently, building relationships with both existing and potential customers and conveying expertise of products and services. It makes your company show that it values the people they sell to.
What are the benefits of content marketing?
Content marketing is a tactic that is proven to work and used by many businesses as a marketing strategy. In a recent article by MailChimp, they show the data behind this, showing exactly why it’s a go-to marketing tool. In the article, they list the following points:
- Businesses with blogs get 67% more leads than other companies.
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative.
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it.
- Seventy-two percent of business to business (B2B) marketers say content marketing increases engagement and the number of leads they generate.
The figures speak for themselves, but there are many benefits to using content marketing.
Keeping it regular
Posting content on a regular basis is very important. Not only does this build new and keep existing relationships alive, keeping you active on the grid but posting tips and advice within your content lets users know that they can trust your brand, as you’re offering them help for free with no obligations.
SEO improvements
Forbes highlights that “SEO without content marketing is like a body without a soul”, the two really do work hand in hand. By posting new and unique content regularly, whether this be on social media or blogs, you’ll find that it ranks higher on Google than low-value and repetitive content. Keep those keywords coming and that content fresh.
Make your mark in your industry
Being involved and active in industry content is a must. If there’s a trending topic or trending piece of content about your industry going on, develop your content around the same or similar topic, offering information to your audience. In return you’ll gain recognition and can be seen as an expert in your field.
Generating sales
One of the most important benefits of content marketing may be the most obvious, but by using it to your advantage and in the correct way will result in new clients and sales. Popular content draws more attention to your business, products and/or services and naturally, it can result in more visits to your website and social media pages in return. This, of course, can depend on a number of other factors, such as SEO and keyword research, ensuring that it goes hand in hand with your content.
Need help with your website or growing your online presence? Get in touch today!
